BBA Exam Cheatsheets

TU BBA 8th Semester

Complete BBA exam cheatsheets with formulas, key points & definitions — Financial Derivatives, Corporate Financing Decision & more specialization subjects

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Strategic Management

MGT 240

BBA 8th Semester · Compulsory · 3 Credit Hours · 48 LHs

Unit 1: Introduction

Strategic Management: The art and science of formulating, implementing, and evaluating cross-functional decisions that enable an organization to achieve its objectives.

Strategy: A unified, comprehensive, and integrated plan that relates the strategic advantages of the firm to the challenges of the environment to ensure that objectives are achieved.

Importance

●Provides direction and sense of purpose to the organization

●Helps organizations be proactive rather than reactive

●Enables better resource allocation and coordination

●Provides a framework for internal communication

●Helps to create competitive advantage

●Facilitates consistent decision-making